MASS Analytics and DAIVID Join Forces to Revolutionize Marketing Mix Modeling with AI-Driven Creative Effectiveness Insights
MASS Analytics, the leader in marketing mix modeling (MMM), and DAIVID, a creative effectiveness platform, have formed a global partnership to empower marketers to measure and optimize the impact of their creative assets within their MMM models.
This integration will allow brands to gain a deeper understanding of how creative elements, such as emotional impact and attention, influence campaign performance, ultimately driving better ROI.
