The Trade Desk Acquires Sincera
The Trade Desk, an independent ad tech platform, has acquired Sincera, a provider of metadata and media telemetry data. This acquisition will enhance The Trade Desk's ability to provide advertisers with deeper insights into the quality of their ad placements, improving campaign performance and transparency across the advertising ecosystem. Sincera's data will help advertisers make more informed decisions and empower publishers to optimize their ad offerings.
