Making Science Drives Campaign Efficiency with New OptiPhi Tool

Marketing Mix ModellingAttribution Management
Written By Pulane Mogopa

Making Science has launched OptiPhi, a platform offering a holistic campaign performance view with automated media spend optimization. OptiPhi uses Marketing Mix Modeling (MMM) and AI-based attribution to provide real-time budget adjustments and ROI insights across channels. The platform enables controlled testing and insight activation, addressing the need for data-driven decisions amidst data fragmentation and privacy restrictions.

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Pulane Mogopa
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