BASES President to Lead New Strategic Group at NIQ
NIQ has launched a new group named Strategic Analytics & Insights, led by Ramon Melgarejo, to provide clients with "growth roadmaps." This group integrates NIQ's expertise in analytics consulting, consumer insights, and BASES innovation testing, leveraging the company's extensive datasets. Focusing on four key areas—Consumer Behavior, Innovation, Brand & Media, and Analytics & Activation—the group aims to simplify and accelerate client decision-making. The new organization will act as an extension of the client's team from ideation to implementation.
