InfoSum and WPP's Choreograph Form Data Partnership
InfoSum has partnered with WPP's Choreograph to enhance campaign planning and audience profiling for GroupM clients. InfoSum, known for its secure data clean room technology, allows clients to personalize customer experiences while maintaining privacy.
The partnership will connect US clients' first-party data with Choreograph's AmeriLINK database, enabling richer customer insights and optimized media strategies. Both companies continue to emphasize their commitment to privacy and data use.
