Havas Acquires Data Firm DMPG

Havas has acquired data agency DMPG to enhance its clients' ability to measure the impact of omnichannel marketing. DMPG, founded in 2013 by Steve Carrod and Tom Marianczak, specializes in CX strategy, digital analytics, experience optimization, and data activation. This strategic acquisition aims to help clients create more connected customer experiences and improve business outcomes.

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