Why Gen AI is No Longer a Buzzword For Marketers
March. 4, 2024 | By JJ Haigh - Adverity
Generative AI has become a prominent topic of discussion across every department in businesses around the world.
A recent report from McKinsey estimated that Gen AI has the potential to generate a value ranging from 2.6 trillion to 4.4 trillion annually across different sectors. You’ve probably already seen the impact it’s starting to have on businesses leveraging tools like Chat GPT, including increased efficiency, improved productivity, and even innovation.