Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision.

ChatGPT celebrated its first anniversary this week, marking a transformative year in the field of artificial intelligence.

Our journey to create our new interface had one simple goal: to make your experience even better. But we didn’t stop there. Our team has been working hard to keep improving.

When we talk about identity, what we mean is enterprise identity. Every company needs to own its enterprise identity strategy and determine its own identity rules, including how to map different data points back to an individual or a household and how customer data matches are defined across different touchpoints (like email addresses, devices, and website activity).