I-COM Summit Experience

The I-COM Summit Experience is a one-of-a-kind,​ invitation-only event that offers Smart Marketing ​Executives the opportunity to create lasting ​connections and explore the industry’s ​forefront together.

2025 Theme:

FOUNDATIONS FOR THE FUTURE

Marketers have an opportunity to win competitive advantage by laying a resilient data foundation. The success of AI projects often depends on overcoming key challenges related to data quality, governance, ethics, and customer experience.

A strong data foundation also supports advanced frameworks for measuring marketing effectiveness, such as MMM, incrementality, and cross-channel impact (e.g., Total Video, Retail Media, 1st P). It also enhances personalization and creative automation. These foundations extend to the organization, advocating for agile, data-centric structures that accelerate transformation.

Confirmed Speakers

  • JoAnn Stonier

    Mastercard Fellow of Data and AI
    Mastercard

    LinkedIn

  • Elaine Rodrigo

    Chief Insights & Analytics Officer
    Reckitt

    Linkedin

  • Sorin Patilinet

    Senior Director Global Marketing Effectiveness
    Mars

    LINKEDIN
  • Lyndsay Weir

    Lyndsay Weir

    Chief Analytics & Insights
    Barilla

    Linkedin

  • Jatinder Singh

    Global Head of Data & AI
    Accenture Song

    Linkedin

  • Brendan McGeehan

    Data and Analytics Leader, US Digital Team
    Ingka Group, IKEA

    LINKEDIN

  • Aarti Bhaskaran

    Global Head, Research & Insights
    Snap

    LINKEDIN

  • Ian Curd

    Global Lead Data Foundations
    Diageo

    Linkedin

  • Dan Garrison

    CTO
    Accenture Song

    LINKEDIN

  • Francesco Marzoni

    Chief Data & Analytics Officer
    IKEA Retail (Ingka Group)

    Linkedin

  • Jamie Seltzer

    Global EVP CSA & Mx Analytics
    Havas Media Network

    Linkedin
Submit Speaking Proposal

SUMMIT TOPICS

  • 1st Party Data
  • Attention
  • Attribution /MMM /MTA
  • B2B Data & Analytics
  • Customer Experience
  • Data Driven Organization
  • Data Ethics
  • Data Quality
  • Data Storytelling
  • Experimental Technologies
  • GenAI
  • ID Resolution
  • Incrementality
  • Influencer Marketing
  • MarTech
  • Predictive Analytics / Personalization
  • Programmatic
  • Purpose
  • Quantum
  • Retail Media
  • Social Media
  • Sustainability
  • Total Video (Incl. CTV)
  • Wellbeing AI

Testimonials

  • "Easily the best Data & Analytics event I've attended. Thanks I-COM and team. I love being part of this business and team that consistently push the boundaries on transformative analytics AND walk the talk on sustainability. Always looking forward!"

    Jonathan Faul
    Global Data & Analytics Leader
    Reckitt, Netherlands

  • "I want to say a huge thank you to I-COM for your support and making this year's I-COM Global Experience wonderful, really outstanding."

    Laurie-Anne Wright
    Global Data and Tools Manager
    Unilever, UK

  • "Thanks again for the great event in Malaga, it was truly an exceptional experience and a great networking opportunity. The presentations have been great and very informative. Lots of new ideas for us to look at already!"

    Christopher Grigoleit
    CRM Strategy Manager
    Jaguar Land Rover, UAE

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