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Summit Experience

Summit Programme Malaga

Finalists Virtual Presentations Programme

Summit Speakers

Roundtable Teasers & Highlights

Programme Board

Data Creativity Awards

Data Startup Challenge

Marketing Transformation Hackathon

Become a Member

Online Workshops

Bespoke Retreat

Executive Committee

Advisory Boards

Upcoming Meetings

Careers

Login Account

Folder: Summit Experience

Summit Programme Malaga

Finalists Virtual Presentations Programme

Summit Speakers

Roundtable Teasers & Highlights

Programme Board

Data Creativity Awards

Data Startup Challenge

Marketing Transformation Hackathon

Folder: Membership

Become a Member

Folder: Body & Mind

Online Workshops

Bespoke Retreat

Folder: Working Groups

Executive Committee

Advisory Boards

Upcoming Meetings

Careers

Login Account

Sebastian Shapiro

ATTRIBUTION MMMRetail Media

Jun 29

Written By Natallia Kapich

Attribution and the Marketing Mix Model

Natallia Kapich

Sable Mi

Simon Benarroch

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