WPP Expands Data Offerings with InfoSum Acquisition
WPP is acquiring InfoSum to enhance its AI-driven marketing solutions, integrating InfoSum's secure data clean room technology into WPP Open for expanded, privacy-compliant data access.
InfoSum's platform, which aggregates data from major media and retail partners, will allow WPP clients to build custom AI models and optimize marketing intelligence, bypassing traditional identity-based solutions.
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