Publicis Groupe Acquires Lotame's Data Marketplace
Publicis Groupe is acquiring Lotame, a data marketplace and identity solutions provider, to bolster its Epsilon division. Lotame's extensive data sources and identity solutions will expand Epsilon's reach to 91% of global adult internet users, enhancing personalized messaging capabilities. The acquisition will also bring in experienced data and identity experts, accelerating Epsilon's growth in APAC and EMEA.
