Numerator Boosts US Panel with Increased Size and New Features
Kantar's Numerator has significantly expanded its US Total Commerce Panel, nearly doubling its size to 200,000 households, to provide a more accurate view of consumer behavior across all retail channels.
Alongside this growth, they've introduced 'In-market Promo Dampening,' a new feature designed to minimize the impact of promotional anomalies on purchase data, offering a clearer picture of natural consumer behavior in non-seasonal categories.
This expansion and the new methodology aim to provide manufacturers and retailers with more reliable data for critical business decisions, backed by Numerator's commitment to transparency in data standards and collection.
