Nielsen and Realeyes Team Up for Enhanced Attention Measurement
Nielsen has partnered with Realeyes to enhance its Outcomes measurement suite with attention metrics. This integration will connect creative evaluation with brand and sales lift, helping advertisers create more effective ads.
Realeyes' attention measurement software, trained on millions of webcam data sessions, provides instant attention predictions at scale. Nielsen's addition of these capabilities to its Nielsen ONE platform will allow clients to understand what drives audience attention and compliments their existing brand and sales lift solutions.
