LiveRamp Launches Innovative Cross-Media Intelligence Solution
LiveRamp has launched Cross-Media Intelligence, a solution in its Data Collaboration Platform, designed to enhance ad campaign measurement and optimization across various devices and locations. This platform provides unified, deduplicated reporting and enables marketers to collaborate with partners and datasets in a secure clean room environment. Its key features include enhanced campaign visibility, faster actionable measurement through automated tools, and customizable reporting for rapid campaign adjustments.
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