Insights to Speed Up Marketing Budget Decisions this Planning Season
Nov. 14, 2023 | By Analytic Partners
Is budget planning and proving marketing’s value an intimidating scenario? You’re not alone.
CMOs feel the same way with 45% of marketing leaders reporting increased pressure from CFOs to prove the impact of their efforts. The common challenges in marketing budget planning heard from marketing leaders are how will marketing dollars deliver business objectives, or what will my marketing spend give me in return? Or any one of the following challenges we’ve heard or said before: