How to slow down price erosion

April. 22, 2024 | By Rainer Petke - GFK

It’s a challenge faced by every manufacturer in Consumer Tech & Durables. You launch a product onto the market, it does really well… but, as your rivals bring out fresh products, you find yourself forced to lower the price of your own product to maintain its sales momentum.

In the worst cases, this cycle could see your prices and margins being driven down, but without the desired impact on sales volume.  

More… 

Previous
Previous

6 Strategies for Maximizing the ROI of Tentpole Marketing

Next
Next

How LV=’s Marketers and Data Analysts Are Bridging the Gap