How to slow down price erosion
April. 22, 2024 | By Rainer Petke - GFK
It’s a challenge faced by every manufacturer in Consumer Tech & Durables. You launch a product onto the market, it does really well… but, as your rivals bring out fresh products, you find yourself forced to lower the price of your own product to maintain its sales momentum.
In the worst cases, this cycle could see your prices and margins being driven down, but without the desired impact on sales volume.