D&B Unveils New Identity Solution: ID Graph Plus
Dun & Bradstreet has launched D&B ID Graph Plus, a new identity solution that connects consumer insights with B2B2C linked data and digital intent signals. This tool utilizes unique identifiers like the D-U-N-S® Number and "Persistent Key at the Person-Level" to accurately link business and individual data. ID Graph Plus offers marketing teams enhanced addressable audiences and omnichannel marketing capabilities by tapping into D&B's extensive data, including 50,000 attributes and 83 million B2B2C contacts, and can be integrated with major marketing and data platforms.
