Comscore Appoints New Head of Measurement
Comscore has appointed Frank Friedman as its Chief Data and Analytics Officer and Head of Measurement. Friedman, a veteran of the ad industry with experience at Scripps and leading agencies, will oversee data governance, drive currency adoption, and develop tailored measurement solutions for clients.
Comscore CEO Jon Carpenter expressed enthusiasm for Friedman's leadership and his ability to guide the company through the evolving measurement landscape.
