Staying Ahead of Mediocrity: Coca-Cola's Dominik Heinrich on Tech Leadership

Dominik Heinrich was appointed Coca-Cola’s Global Head of AI Design in March.

Coca-Cola’s Dom Heinrich believes AI can help humanity regain a more personal touch in the digital age. He places emphasis on the the importance of human leadership in guiding AI and warns of potential oversaturation in the future. Heinrich uses his decades of experience in design and marketing to leverage AI for Coca-Cola’s brand modernization.

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