CDP vs DMP – Which Solution is Best for Your Marketing Strategy
March. 14, 2024 | By Zeotap
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff.
Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both.
In actual fact, this is incorrect. In an ironic twist, it’s their similarities that cause confusion.
Both Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) use data to build and create various target audiences for marketers. However, where they differ is in the data that each one of them uses.