C5i acquires Analytics Edge

I-COM Member News
Written By Pulane Mogopa

Analytics firm Course 5 Intelligence (C5i) recently announced the acquisition of AI-based marketing analytics solutions company Analytics Edge.

Founded in 2018, C5i combines AI-driven products and solutions with industry-specific expertise and technologies to help client firms solve complex customer issues.

Established in 2015, Analytics Edge has developed an AI-driven platform called Qube, which offers solutions for marketing mix optimization. The acquisition will enable C5i to leverage Qube's innovative capabilities.

This integration will provide Analytics Edge with the scale, resources, and customer reach needed to further enhance and expand the Qube platform.

Pulane Mogopa
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