I-COM Marketing Transformation Hackathon

I-COM's Marketing Transformation Hackathons enable large brands to utilize our diverse creative community and multi-disciplinary talent to drive transformation and deliver innovative solutions to business challenges using marketing sciences.

Accelerated Business Solutions

Through I-COM Hackathons, brands can gain fresh perspectives, accelerate development time, and unlock new and creative approaches to solving business problems while minimizing risk and reducing costs compared to traditional approaches.

Enabling Synergies

With the Marketing Transformation Hackathon, I-COM pioneered the first public CMO-focused global competition in 2015, connecting the magic of Data Science with the world of Marketing. Since then, the Hackathon has gained widespread recognition and support from leading companies such as P&G, J&J, Carrefour, Lufthansa, and Unilever.

Benefits of Participating

  • By sponsoring the Hackathon, brands can tap into and leverage I-COM's diverse community of multi-disciplinary talent to drive transformation and create completely new ways of thinking.

  • By participating in the Hackathon, teams are presented with a unique opportunity to not only apply their individual expertise and skills, but also to engage in a dynamic and diverse learning experience, in which they can gain valuable insights from one another. This holistic education fosters collaborative problem-solving, promotes innovative thinking, and empowers emerging talents in the field of marketing sciences.

Testimonials

  • "Being in the jury of the Data Science Hackathon opened my eyes on what a group of data scientists can achieve within 24 hours. Not only did they manage to deliver an answer on the business questions in full, but their creativity resulted in unexpected and great solutions."

    Rick van Yperen
    Senior Manager, Global Analytics & Digital Insights Refreshments
    Unilever, UK

  • "The I-COM Data Science Hackathon event is a worldwide platform to nurture, mentor, recruit, retain and promote young talents in our industry. Xaxis participated with a global team of young millennials (selected via an internal competition) from Singapore, Germany, and the US headed by a seasoned mentor. As a leader, organizing and representing the team towards winning the Hackathon was a great personal experience. The event helps position Xaxis as one of the best organizations for fostering young talents."

    Kajal Mukhopadhyay
    Ph.D., Managing Partner
    GroupM Analytics, USA

  • "A remarkable opportunity to forge strong connections with various brands and agencies.​"

    Yasaman Hadjibashi
    Managing Director, Head of Data
    Citi Global Consumer Bank, USA

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