Data Creativity AwardsOfficial Selection Presentations 2024 Attribution/MMMWinnerBehavioural ScienceAttention/Total VideoWinner Brand PurposeWinnerBrand PurposeCreative AutomationWinner Data Driven Business TransformationData QualityOverall WinnerData QualityWinner Data QualityGen AIWinnerGen AI Gen AIGeneral Marketing SciencesWinnerGeneral Marketing Sciences ID ResolutionWinnerID ResolutionWinnerIncrementality ExperimentsWinner MarTechMarTechMarTech