I-COM Data Creativity Awards
Hall Of Fame

Starcom Mediavest Group & Suncorp Group won the Runner Up Category for the I-COM Data Creativity Awards. Their project is entitled, 'Suncorp GIO - Building Trust through action, not words!' and was presented by Thaer Namruti, Group Data and Analytics Director, Starcom MediaVest Group.

Starcom MediaVest Group's thrust has been on Digital, Analytics and Content at the very core of media. The agency envisions the future of media planning as one of precision marketing, scaled content & innovation that is fuelled by real time data and analytics. This makes Starcom MediaVest future forward in its approach. SMG India has emerged as a center for product development and thought leadership in analytics that is then scaled across the globe. The India team has executed complex marketing analytics projects for SMG offices in India, US, UK, Australia, Philippines, Singapore and Indonesia.

Brand Karma & Starwood Hotels APAC Singapore won the Emerging Market Regions Award. Pictured from left to right: Andreas Cohen, I-COM Chairman, Switzerland - Janice Chan, Senior Director, Digital Marketing APAC, Starwood Hotels - Mario Jobbe, COO & Co-Founder, Brand Karma, Singapore and Competition Sponsor, Barry Adams, General Manager, Greater China & Southeast Asia, Experian Marketing Services, Hong Kong SAR.  

Their project is entitled: "From Conversations to Commerce: How a Hotel Company Made $2 Million from Social Media". In 2013 Starwood APAC approached Brand Karma with a desire to prove that social media could drive millions of dollars of hotel bookings. While many brands were using social media for "soft" results like awareness, fan engagement and word-of-mouth marketing, no hospitality brand had been able to make more than a few thousand dollars in revenue directly from social media. Brand Karma collaborated with Starwood APAC to create a simple yet focused strategy to accomplish this objective. 

Brand Karma is the leader in social commerce solutions for hotel, travel, and luxury brands. Founded in 2006 by three friends who are former Microsoft executives, today Brand Karma provides analytic tools marketers use to audit their brand, a social CRM to manage reputation, agency services to increase profitability, and consultants to form winning competitive sales and marketing strategies. Headquartered in the United States, Brand Karma has offices in France, Japan, China, Taiwan, and Singapore. For more information, visit www.brand-karma.com.