Data Creativity Awards
Official Selection 2025
Perfomance Measurement
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Attention
Measuring Cognitive Demand through AI Models to Optimise Breakthrough Ability of Advertising
DVJ Insights & a.s.r.
Netherlands -
Attention
Attention Flywheel
Snapchat
USA -
Attribution/MMM
Optimizing for Incrementality in Retail Media
Incremental & Bayer
USA -
Attribution/MMM
McDonalds Aperture
Starcom, Publicis Sapient & McDonalds
USA -
Attribution/MMM
Automating MMMs
Adverity & Reckitt
UK -
Attribution/MMM
Elevating Creative ROI Excellence
Kantar & Reckitt
UK -
Attribution/MMM
Haleon Creative Quality Measurement
Kantar & Haleon
UK -
Incrementality Experiments
Causal Inference with DigiWhy
Digitas & Marriot International
UK -
Location Based
Free the Vibe - How Desperados Leverages Location-Based Marketing at Festivals
Kantar & Desperados
Belgium -
Location Based
UltraTech Cementing Democracy ‘As India Votes, India Grows’
Mindshare & UltraTech
India
Marketing Sciences
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Artificial Intelligence
ID-free® Targeting Technology
Dstillery
USA -
Artificial Intelligence
UltraTech Se Pucho
Mindshare & UltraTech
India -
Creative Automation
The Content Shop
RAPP & Volkswagen
Global -
Data Storytelling
R-View
Unilever & Capgemini
UK -
GenAI
Create Real Magic 3.0
Accenture & The Coca Cola Company
USA -
GenAI
Nautilus - Accelerating campaign through AI
Mead Johnson & Sigmoid
USA -
GenAI
Singing with Perdigao Gen AI-Powered Connection Through Music and Taste
Match, DTI & BRF - Perdigao
Brazil -
GenAI
My AI Brain
AXA
France -
GenAI
MediaMarkt House of AI
Universal McCann & IPG
Turkey -
Wellbeing AI
Health Inclusivity Screener Tool
Haleon
UK
Customer Centric
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CRM
A Data-Driven Revolution for Homebase
CSA Havas & Homebase
UK -
CRM
The Rewards Arcade
RAPP & KFC
UK -
Customer Experience
Intelligent Lead Management
Accenture & Jaguar Land Rover
Global -
Customer Experience
The ROI of Inclusion
GroupM
USA -
ID Resolution
41M reasons for an Award Carrefour’s Omnichannel Transformation for EOY Success
Havas Media & Carrefour
Belgium -
Retail/E-commerce Media
Shelf Intelligent Media - Dynamic Bid Optimization Using Real-Time Data to Drive Amazon KPI's
Publicis & Haleon
UK -
Retail/E-commerce Media
Transforming Retail Visibility Matalan's Gen AI-Powered Shopping Feed Optimization
CSA Havas & Matalan
UK -
Retail/E-commerce Media
Beyond the shelf - Unlocking the power of Retail Media
Kantar & Ahold Delhaize
Netherlands -
Total Video
Tv-Insight Teletest 2.0.
Tv Insights & Red Bull
Austria
Organisation Centric
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Brand Purpose
UltraTech Baat Ghar Ki The Empathetic Expert
Mindshare & UltraTech
India -
Data Quality
From scattered to seamless How Wyze unified their customer journey data with RudderStack
RudderStack & Wyze
USA -
MarTech
Transforming Mars Marketing Ecosystem
CreativeX & Mars
UK -
Sustainability
MRV Orange December
Marketdata & MRV
Brazil