One-Pager Series
Data Storytelling Council
Emerging Issues in Data Storytelling (2022)
Chapter 4
Using Data Smarter to Understand Customers Better: Novartis Approach
Authored by:
Beyza Klein
Global Patient Engagement Director
Novartis
Sam Knowles
Founder, MD & Chief Data Storyteller
Insight Agents
Previous Chapters in the Series: Emerging Issues in Data Storytelling
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Chapter 1 | The challenges of working with incomplete data sets
Author:
Paul Bennett, Transformation Consultant, Havas Media Group
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Chapter 2 | How to tell a defensible story, and how not to — integrity in data storytelling
Authors:
David Lloyd, Managing Director Data, EMEA, Wunderman Thompson Data
Jared Rodecker, VP Advanced Analytic Solutions, RAPP
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Chapter 3 | Asking smarter questions
Author:
Sam Knowles, Founder & Chief Data Storyteller, Insight Agents
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Series Editors:
Sam Knowles
Founder & Chief Data Storyteller
Insight Agents
VP Marketing, Growth
Realeyes
