The Data Storytelling Council explores the rules of data-driven storytelling that help everyone to tell more compelling, evidence-based stories for your organisation using data and statistics. Even as companies have embraced their new role as content creators, many have largely missed out on adopting a Data Storytelling culture: communicating your insights effectively and giving your data a voice. Narrative is the way we simplify and make sense of a complex world. Facts simply present data, whereas a story’s narrative provides context, insight, interpretation - everything that makes data meaningful and analytics more relevant. Combining the right visuals and narrative with the right data creates a data story that can influence and drive change.

To view and download the Council publications, click here:

• Whitepaper Five Areas Marketing Needs to Address for Better Data Storytelling (2020)

• One-page Series Emerging Issues in Data Storytelling (2022)