2024 Marketing Predictions – Data-driven, AI-Fueled Experiences
Dec. 18, 2023 | By Chad Engelgau - Acxiom
Over the last two years, I made marketing predictions like the QR Code would rise again, everything would be an ad network, physical and digital spaces would unite into a physical world.
Brands would become more defined by their customer experiences than their actual offerings. Despite a marketing ecosystem that is deeper than ever, these trends are rapidly being adopted and changing our world.