Be my Valentine? Find your perfect match inside the data clean room
Feb. 14, 2024 | By Ben Cicchetti - InfoSum
Advertising is often described as matchmaking. Brands have target audiences they're constantly trying to reach with engaging messages. The name of the game, in marketing as in dating, is to find a good match.
When it comes to finding that match, is it better to follow your heart or head? While Hollywood would have you believe in the former and fairytale stories, the research suggests you’re better off taking a more logical, pragmatic approach. "People tend to be rational daters within their own romantic markets," said a New York Times journalist in a column last week.