TikTok’s automatic product discovery and more
Feb. 2, 2024 | By Mindshare
TikTok is continuing its e-commerce transformation, exploring an experimental feature that could potentially turn every video on the platform into a storefront, as reported by Bloomberg.
Currently undergoing limited testing, this new tool automatically identifies products within videos, guiding viewers to explore and purchase similar items on TikTok Shop. This strategic move is part of TikTok's broader ambition to evolve its Shop into a multibillion-dollar e-commerce powerhouse in the United States, challenging established players like Amazon, Temu, and Shein.