In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer.

In the modern marketing landscape, sustainability isn't just a buzzword; it's a necessity. The industry is increasingly recognizing the need to understand, measure, and reduce the environmental impact of digital advertising.

Our news feeds are inundated daily with stories around the declining state of global warming.

Sustainable CX is the fifth customer experience trend examined in our new report ‘Where AI and Marketing Collide: 2024 CX Predictions’. For some people this might be a bit of a puzzle. There’s an intuitive link between sustainability and energy use, product design, or packaging…but CX?

Sorting challenges at recycling centers can get in the way of more items getting recycled.

Kantar’s Sustainability Sector Index 2023 provides insights from 32,000 interviews across 42 sectors in 33 countries to help brands understand what sustainability means in their sector, how consumers perceive brands, and how to build trust and leadership in this crucial area.

E-mobility trends: drivers want their next car to be electric, economical and a bit emotional

Diageo is incredibly excited to today launch our Sustainable Supply Chain Programme, a premier learning opportunity for diverse-owned businesses.

With third-party cookies deprecating on Chrome representing the last remaining third-party signal to fall – and an expiration date looming on the horizon – it’s critical for anyone without a plan in place to begin implementing sustainable solutions.