What is FAST TV? A Guide to Ad Effectiveness
April. 18, 2024 | By Abbie Baxter - DISQO
According to e-Marketer, connected TV (CTV) is the fastest-growing major ad format in the US, drawing strength from the migration of programming, viewers, and time spent to digital channels.
The launch of Amazon Prime’s ad tier and the rise of MVPDs are just two developments that are transforming how people consume TV. By embracing this new source of advertising inventory, advertisers have new avenues for reaching diverse and engaged audiences.