Meridian is now accessible to all
Google has launched Meridian, an open-source marketing mix model (MMM) available to all marketers and data scientists. Meridian offers a modern approach to MMM, incorporating Bayesian causal inference and granular insights to help brands make smarter budget allocation decisions.
It integrates performance media measurement, reach and frequency for video, and incrementality experiment results for more accurate outcomes.
To support adoption, Google has also introduced a partner program with over 20 trained and certified measurement partners, such as Analytics Edge, who are ready to assist with implementation and optimization. Marketers can access Meridian on GitHub and connect with certified partners to unlock the full potential of modern MMMs.
