Go beyond abandoned cart emails: Power your full marketing funnel with behavior-triggered messaging
May. 28, 2024 | By Andrea Marvel - Epsilon
At this point, everyone is acquainted with “Looks like you left something in your cart” emails. We receive one nearly every time we add an item to our cart on a brand’s site.
This interaction is what is known as abandonment messaging, a valuable means by which marketers can infer customer intent by their site activity and then trigger relevant messages based on this behavior. Most marketers are familiar with and leverage these behavior-triggered messages to capitalize on as much data as they can to help the purchase journey move along.