FreeWheel launches CTV Targeting and Measurement Suite
FreeWheel has introduced the Performance Suite, a new technology platform that helps Connected TV (CTV) advertisers overcome issues like inaccurate targeting, understated reach, and incorrect conversion tracking. This suite is part of FreeWheel's demand-side platform, Beeswax, and uses machine learning to enhance the platform's existing features.
Key features of the Performance Suite include:
Accurate Household targeting: Improving advertisers’ ability to target households precisely.
Inventory Optimisation: Uses machine learning to optimise inventory based on specific customer campaign data.
Conversion Measurement: Measures conversions using permissioned first-party IDs and offers various measurement and reporting options, including Ghost Bidding, incrementality reporting, and detailed log-level data.
