Where Smart Data Marketers Meet
I-COM is a global association helping Smart Data Marketers holistically transform their business and accelerate their transformation.
Smart Data Marketing is the art of creatively leveraging value from Data to create competitive advantage in products, customer experience and advertising.
Featured News
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Summit Experience
IN-PERSON UNCONFERENCE
MENORCA | May 6 - 8, 2025
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Summit Programme
MENORCA | May 6 - 8, 2025
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Data Creativity Awards
FINALIST PRESENTATIONS
April 8 - 10, 2025
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Data Startup Challenge
FINALIST PRESENTATIONS
April 7, 2025
Our Members
Upcoming Online Meetings
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MMM & Attribution
Deep Dive on Google Meridian & their MMM Innovations
Apr. 30, 2025 • 1pm NY | 19:00 Paris
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Data Ethics
Balancing Ethics, Privacy, Compliance and Revenue Growth Targets in B2B Marketing
May 20, 2025 • 11am NY | 17:00 Paris
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Attention Forum
Audio Attention – Advances in Non-Visual Approaches to Attentiveness
May 21, 2025 • 11am NY | 17:00 Paris
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1st Party Data Strategy
Exploring the Role of AI in First-Party Data Utilisation
May 22, 2025 • 11am NY | 17:00 Paris
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Incrementality Council
Driving True Impact: Unlocking Growth Through Incrementality Measurement
May 27, 2025 • 11am NY | 17:00 Paris
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MMM & Attribution Council
Leveraging Advanced MMM to Plan, Measure, and Optimize for RMN
May 28, 2025 • 12pm NY | 18:00 Paris
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1st Party Data Strategy
Transforming Customer Data Infrastructure: Zoopla's Journey with RudderStack
June 4, 2025 • 11am NY | 17:00 Paris
2025 Theme:
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Marketers have an opportunity to win competitive advantage by laying a resilient data foundation. The success of AI projects often depends on overcoming key challenges related to data quality, governance, ethics, and customer experience.
A strong data foundation also supports advanced frameworks for measuring marketing effectiveness, such as MMM, incrementality, and cross-channel impact (e.g., Total Video, Retail Media, 1st P). It also enhances personalization and creative automation. These foundations extend to the organization, advocating for agile, data-centric structures that accelerate transformation.
Smart Data News
Our Logo & Brand Assets
Looking to use our official logos? Access high-quality logo files in various formats for your marketing and media needs. Ensure you use the correct version for the best representation.