Where Smart Data Marketers Meet
I-COM is a global association helping Smart Data Marketers holistically transform their business and accelerate their transformation.
Smart Data Marketing is the art of creatively leveraging value from Data to create competitive advantage in products, customer experience and advertising.
Featured News
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Data Creativity Awards
FINALIST PRESENTATIONS
April 8 - 10, 2025
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Data Startup Challenge
FINALIST PRESENTATIONS
April 7, 2025
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Summit Experience
IN-PERSON UNCONFERENCE
MENORCA | May 6 - 8, 2025
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Summit Experience
CALL FOR SPEAKERS
MENORCA | May 6 - 8, 2025
Our Members
2025 Theme:
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Marketers have an opportunity to win competitive advantage by laying a resilient data foundation. The success of AI projects often depends on overcoming key challenges related to data quality, governance, ethics, and customer experience.
A strong data foundation also supports advanced frameworks for measuring marketing effectiveness, such as MMM, incrementality, and cross-channel impact (e.g., Total Video, Retail Media, 1st P). It also enhances personalization and creative automation. These foundations extend to the organization, advocating for agile, data-centric structures that accelerate transformation.
Smart Data News
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Looking to use our official logos? Access high-quality logo files in various formats for your marketing and media needs. Ensure you use the correct version for the best representation.