Where Smart Data Marketers Meet

I-COM is a global association helping Smart Data Marketers holistically transform their business and accelerate their transformation.

Smart Data Marketing is the art of creatively leveraging value from Data to create competitive advantage in products, customer experience and advertising.

Our Members

2025 Theme:

FOUNDATIONS FOR THE FUTURE

Marketers have an opportunity to win competitive advantage by laying a resilient data foundation. The success of AI projects often depends on overcoming key challenges related to data quality, governance, ethics, and customer experience.

A strong data foundation also supports advanced frameworks for measuring marketing effectiveness, such as MMM, incrementality, and cross-channel impact (e.g., Total Video, Retail Media, 1st P). It also enhances personalization and creative automation. These foundations extend to the organization, advocating for agile, data-centric structures that accelerate transformation.

Upcoming Online Meetings

Retail Media

Successful Gen AI implementation in Retail Media
Mar. 11, 2025 • 12pm NY | 17:00 Paris

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Data-Driven Organisation

The Value of 1PD Within the Amazon Ads World
Mar. 13, 2025 • 12pm NY | 17:00 Paris

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Attention Forum

How Vevo is Putting Attention at the Heart of Quality Advertising
Mar. 24, 2025 • 12pm NY | 17:00 Paris

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Applications of GenAI

AI Readiness Factors - To Avoid Failure
Mar. 25, 2025 • 12pm NY | 17:00 Paris

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Retail Media

Driving Sustainable Upper-Funnel Retail Media Campaigns
Mar. 26, 2025 • 12pm NY | 17:00 Paris

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Data Ethics

AI Governance
Mar. 27, 2025 • 12pm NY | 17:00 Paris

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