Where Smart Data Marketers Meet
I-COM is a global association helping Smart Data Marketers holistically transform their business and accelerate their transformation.
Smart Data Marketing is the art of creatively leveraging value from Data to create competitive advantage in products, customer experience and advertising.
Featured News
I-COM Data Creativity Awards 2025
Our Members
2024 Theme:
THE NEXT GENERATION
Our 2024 theme ‘The Next Generation’ embodies the spirit of navigating Generative AI’s opportunities as well as continuing to explore the Future of Measurement.
As consumer behaviour and beliefs change along with the data landscape, ecosystem options need to keep up. The growing areas of Attention and the role of first-party data in driving effectiveness, especially in Retail Media are key drivers.
Upcoming Events
-
1st Party Data Strategy
The Evolution of Connected Commerce:
From In-Store to OnlineOct. 22, 2024 • 11am NY | 17:00 Paris
-
Retail Media
Unique measurement approaches for Retail Media
Nov. 7, 2024 • 11am NY | 17:00 Paris
-
Purpose
The Say-Do Gap in the World of Purpose
Nov. 12, 2024 • 11am NY | 17:00 Paris
-
MMM & Attribution
Utilization of Ridge Regression in Marketing Mix Modeling
Nov. 18, 2024 • 12pm NY | 18:00 Paris
-
Retail Media
Bridging the Efficiency Gap in Retail Media
Nov. 21, 2024 • 12pm NY | 18:00 Paris