Will Advertising Agencies Survive ?
Oct. 2023 | By TBWA
Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business.
More than 20 years ago, Levi Strauss & Co asked three people to sit in on its board meetings: Galloway, a brand strategist; Lee Clow, at the time the chief creative officer at Chiat\Day; and Sir (then just Mr) Nigel Bogle, co-founder of Bartle Bogle Hegarty.
According to Galloway’s 2020 book, Post Corona: From Crisis to Opportunity, the New York University Stern School of Business professor has attended more than 150 board meetings since then and can’t remember a company director ever asking what the business’ advertising agency thought of anything.