Cint and Delineate leverage AI for the Coca-Cola Company
Oct. 17, 2023 | By Cint
The Coca-Cola Company was pivoting away from surveying consumers in the traditional pre/post method to more real time feedback.
The client’s brand managers and insights teams were looking for a solution that would provide a more responsive measure of a consumer’s holistic experience with their brand communications. This would require gathering a constant stream of consumer responses to paint a picture richer in detail – one that would capture their entire experience with the product.