Publicis' Epsilon Unveils New & Improved Retail Media Platform
March. 18, 2024 | By Steve McClellan - MediaPost
Epsilon has unveiled an enhanced and expanded version of its retail media platform, which it says is the first such offering to couple artificial intelligence and identity in the ad server.
It is also being rebranded as Epsilon Retail Media. Previously the platform was known as Citrus Ad, powered by Epsilon. CitrusAd was acquired three years ago. It was integrated with Epsilon to create an expanded retail media service that combines CitrusAd’s in-store capabilities with Epsilon’s off-site scalability (it has 300 million unique consumer IDs in its database).