Proving the effectiveness of advertising in the post-cookie world
Jan. 9, 2024 | By Stephen Jepson - DISQO
It’s a tidal shift in digital advertising. Last week, Google began its long-promised phase out of third-party cookies in Chrome, the world’s most popular web browser.
With privacy concerns at the forefront, the tech giant wants to enhance user privacy, but experts question if the industry is ready.
This change raises crucial questions about how advertisers will measure campaign effectiveness. And since brands typically spend huge amounts of ad budgets on digital media, demonstrating efficacy is mission-critical for marketers.