Kantar and Realeyes Join Forces to Fix Survey Fraud
Feb. 15, 2024 | By Mihkel Jäätma - Realeyes
In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important.
But the rise of generative AI and increasingly sophisticated bots combined with incentives for bad actors has led to a significant decline in survey quality. Kantar research indicates that up to 38% of collected data is currently discarded due to issues such as low quality and duplicate respondents.