Google Ads Data Manager and more
Oct. 13, 2023 | By Mindshare
Google is introducing Google Ads Data Manager, a tool designed to streamline the handling of first-party customer data for digital marketing efforts in the post cookie world.
According to Kamal Janardhan, lead of product and measurement at Google Ads, the new tool is designed for marketers to measure ad campaigns that run across Google properties.
The new tool focuses on utilizing first-party data, allowing marketers to import their own data, such as sales information, and match it with Google's data to assess campaign performance. It also facilitates data integration from customer relationship management platforms like Salesforce.