YouTube's New Playable Games
Sep. 8, 2023 | By Mindshare
YouTube is now looking to expand its gaming presence beyond just watching gaming content, with a new ‘Playables’ feature that will let users play simple games in-stream.
The move could be way for YouTube to continue its appeal down generations. The GenZ audience has a huge preference for gaming and gaming content because they were born into a world of online gaming and the metaverse, in the same way that Millenials consume huge amounts of on demand video having been born into, and spent their formative years in, a world dominated by YouTube.