Attention Forum
Snapshot Series

Chapter 5

Delivering Competitive Advantage in Creative

Authored by:
Siim Säinas
Social Measurement & Insights Manager APAC Google

Johanna Welch
Global Mars Horizon Comms Lab Senior Manager
Mars

Previous Chapters

  • Chapter 1 | An Attention Journey

    Author:
    Emily Weihaupt
    Communications Insights Manager, North America , Nestlé Purina

    Read now

  • Chapter 2 | The Science of Attention

    Authors:
    Kenan Buhic
    IT Project Manager, Arkwright Digital

    Duncan Southgate
    Senior Director of Creative and Media Solutions - Insights Division
    Kantar

    read now

  • Chapter 3 | Delivering Unique Consumer & Market Insight

    Author:
    Izzy Pugh
    Visual Anthropologist, G=mc2

    Read now

  • Chapter 4 | Assembling an ‘Attention Stack’

    Authors:

    Helen Wolf
    Global Director, Insights & Analytics, Colgate-Palmolive

    Ethan Rapp
    Principle, Ethan Rapp Consulting

    Read now

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Series Editors

Max Kalehoff

VP Marketing, Growth
Realeyes

Global Digital Marketing Effectiveness Innovation Director
Haleon

Phil Jackson

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