The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent Fraud
Feb, 2024 | By Tammy Rosner - Dynata
The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023).
As these technologies mature, Generative AI (GenAI) tools such as ChatGPT, Llama, and Bard are likely to lead to faster and more efficient insights from market research data.