T-Mobile Dials Deeper Into Ad Business With Retail Network (NewFronts)
April. 30, 2024 | By Jon Lafayette - Broadcasting & Cable
T-Mobile said it is expanding its advertising business, creating an in-store retail media network and adding Plex, the video streaming platform for its footprint of mobile customers.
“T-Mobile has a simple mission: Be the best in the world at connecting customers to their world,” said Jean-Paul Colaco, the former Hulu and WarnerMedia executive who joined T-Mobile last year as senior VP and chief T-Ads officer. “T-Mobile Advertising Solutions has the unique opportunity to propel the industry forward, delivering more personalized, customer-centric advertising driving higher engagement and superior outcomes for marketers.”