Reddit’s Free-Form Ads and other news
March. 15, 2024 | By Mindshare
Reddit has introduced a new ad format called "free-form ads" designed to resemble organic user posts on the platform. These ads, announced alongside the company's preparations for its initial public offering (IPO), aim to bolster advertiser engagement by blending seamlessly with user-generated content.
With free-form ads, advertisers can incorporate various media types such as images, videos, and text through customizable templates. The format draws inspiration from Reddit's popular post type, the megathread. Jim Squires, Reddit’s EVP of Business Marketing and Growth, said: "Free-form ads give advertisers the flexibility to build an ad of any length, using multiple media types, with a look and feel that’s native to the platform.” He also mentioned, “Just like the megathread, free-form ads encourage multiple users to come together, get the information they need, and deep dive into the topic at hand.”