Publicis Sapient Collaborates With Google Cloud To Launch Retail Media Network Accelerator
Jan. 11, 2024 | By Publicis Sapient
Publicis Sapient, a digital business transformation company, today announced a partnership with Google Cloud to launch a Retail Media Network (RMN) Accelerator. The RMN Accelerator enables clients to unlock new revenue streams and achieve full revenue potential, while also improving customer engagement and experience.
This partnership brings together the unique offerings of Publicis Sapient, its parent company Publicis Groupe, and Google Cloud to enable “Power of One,” Publicis Groupe’s blend of systems integrator and media agency capabilities, across Google Cloud and Google Marketing Platform. Several Independent Software Vendors’ (ISV) products that run on Google Cloud, such as LiveRamp, will be integrated into the RMN Accelerator offering.