NIQ Launches 'Full View' CPG Data Access
April. 4, 2024 | By MrWeb
Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community.
Kim Cox, the firm's MD of NA E-Commerce comments: 'With the Full View - Measurement, we are redefining how the CPG industry views and utilizes data. Our unparalleled approach to integrating online and off-line insights ensures our clients are always one step ahead in a rapidly evolving marketplace. Our expanded market coverage also uncovers blind spots for our CPG clients'.